Why Promotional Items Still Work to Boost Your Business Branding
Building a strong brand is essential in a brand-centric marketplace and promotional items have long proven an effective means of building a strong brand. Not only are they recognizable to consumers but they also form a connection in their minds between a brand and its products and services.
To build a strong brand, it’s imperative to research your target audience, define a distinct purpose and utilize branding strategies so as to measure success and make adjustments where necessary.
How do promotional items offer great bang for your marketing buck?
- 1. Long term advertising benefits
This is one of the most prominently cited benefits of the use of promotional items. A single promotional item can deliver a much longer and more permanent message than other forms of advertising, especially when adequately researched so that the target audience has a use for the promotional item.
- 2. The opportunity to ‘go viral
When we hear the term ‘go viral’ we usually think about digital marketing or something on social media. However, there’s no prerequisite for something to be in digital form to ‘go viral’, so distribute promotional items with a tendency to be passed from person to person so as to enhance visibility – there’s a good reason why branded pens have long been a favorite.
- 3. The impact of recollections
Not only are promotional items more affordable when given to a consumer targeting monetary value but they’re also more effective. A stunningly high percentage of consumers – as high as 87 percent in some surveys – can recall the name of the business that gave them a promotional item.
- 4. Brand reinforcement
In addition to recalling your brand when consumers use the promotional items you’ve distributed, giving out promotional items helps to reinforce your brand in the minds of consumers and acts as a gesture of goodwill, one that enhances the standing of your business in their minds.
What kind of promotional items deliver top ROI?
If your promotional efforts are to be successful and have the biggest impact, you need to research your target audience. Doing this will allow you to give out promotional items they have a need. Here are four kinds you should consider:
- 1. Can or bottle coolers
These are affordable to produce, are extremely useful, and serve as great examples of promotional items that often go viral, i.e. are given to someone else.
- 2. Sunglasses
A great way to make the most of branded sunglasses is to give them out in summer at a local event like a fair or sports match.
- 3. Aluminium water bottles
This is something for your most loyal customers because of the production costs involved. It is a prime example of a promotional item that boasts of long-term advertising benefits.
- 4. Flash drives
In this digital age, USB flash drives are travelers and can enhance the visibility that your business receives in ways previously thought impossible.
In addition to the promotional items that you’ll give out, the use of promotional products like teardrop banners and flags are still highly effective at enhancing visibility and should be part of a consistent business branding effort that helps to build a strong brand for your company!