When you compare the retail sector today as to how it was just a few short years ago, you’re sure to recognize the many changes that have taken place. Today’s world has gone mobile and any business that wants to keep up with its competition needs to address its mobile customers aggressively.
The same holds true with business-to-business commerce and the selling of services. You need to have a plan in place to address the thousands of people that are using their mobile devices every day to search for the services or products that you are offering. The sooner you jump on the bandwagon and start using the technological advances that are available, the better off you’re going to be.
Mobile Ready Websites
You kept up with the changes on the Internet and prepared an incredible website so that visitors could find your products or services easily. Now, the needs of the marketplace have changed and while you still need to hold onto that amazing website that you once developed, you also need to have a mobile site available. Most websites don’t appear properly on cell phones and either need to be redone completely so that they are mobile-friendly or another site needs to be added.
People are shopping on the go nowadays and some of them may be right in your parking lot trying to find out what you have to offer on their mobile phones. If your site isn’t accessible, these people are going to pull right out of the parking lot and go somewhere else. Technology isn’t just the name of the game anymore – it is the game!
Cell phone apps
Staying on top of technology doesn’t only mean reaching your customers. If you’re running a business-to-business type of commerce site you’ll need to have the tools available to stay connected. There are tons of cell phone apps that allow you to have direct communication with other businesses. One of the most popular apps is Dropbox. It allows you to share files and folders with your other business customers.
There are apps available for working with your mobile employees, who are on the road doing business. These applications allow you to keep in touch and send messages and instructions in proper formats. If you’re running a construction business, for example, and the person out on the road needs an invoice, it can be sent as it appears on the company computer’s hard drive.
There are apps for tradies, executives, retail workers, b-to-b companies, fast food outlets, moving companies, self-employed individuals, etc. The list is virtually endless as to the types of programs, software, and apps available that bring productivity to a new level and supply a professional quality to any business owner, manager, or employee. Sales wars are happening on handsets across the world and more people are walking into brick-and-mortar stores when they can access them through their mobile devices.